Online MBA · Master's

MBA Marketing & Applied AI

Understanding Markets. Building Meaningful Growth.

Gain expertise in marketing strategy, consumer behaviour and brand management while exploring how AI supports customer insights, communication and business growth.

Structure: 4 Semesters | 88 Credits
Eligibility: Bachelor's degree in any discipline
Mode: Online, live weekend classes

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Curriculum

Key Learning Areas

Brand Intelligence
Customer and Consumer Analytics
Integrated Marketing Communication
Retail and Omnichannel Management
Marketing Technology
Intelligent Service Experiences

Centre of Excellence

AI-Powered Marketing & Customer Intelligence

Explore how AI can analyse consumer behaviour, identify customer segments and personalise marketing campaigns. Use data-driven insights to improve marketing decisions.

Flagship Challenge

Build a Revenue Growth Engine

Develop an AI-supported marketing strategy that connects customer insights, campaign planning and revenue growth opportunities.

Your Advantage

Choose the Path That Fits You

With Applied AI

Combine marketing principles with AI-supported customer insights, brand strategy and campaign planning.
Explore predictive analytics, intelligent customer segmentation and AI-powered marketing personalisation.
Develop an AI-supported revenue growth strategy through practical marketing challenges and campaign simulations.
Gain hands-on exposure to tools for customer intelligence, digital advertising and campaign development.
Study University-approved AI-integrated courses that carry academic credits as part of your postgraduate degree.
Have your AI-integrated courses reflected in your University academic transcript, with supplementary Centre of Excellence experiences and additional AI tool certifications.

Fee: ₹1,20,000